Workshops and masterclasses

Business intelligence: using data to create value

On-site training, up to 20 people

Half-day programme: £650 (exVAT)

Full-day programme: £850 (exVAT)

This engaging and interactive in-house workshop will focus on the opportunities and business value that can be created by the effective harvesting, management and utilisation of digital data across business activities such as customer relationship management, web analytics and digital marketing, and data as a storytelling tool.

Half-day programme

A comprehensive range of information, case study and learning activities covering:

• Business intelligence: how can it add value?
• Data types and sources
• BI maturity pathway
• Data mining
• Tools and systems:
  • Customer relationship management
  • Web analytics and digital marketing
  • Data visualisation

Full-day programme

The above half-day programme, followed by in-depth and focused planning and policy creation for business leaders and senior managers:

• Developing the evidence-based decision-making mindset
• Building the business case
• Developing vision, agreeing strategic approaches
• Goals, targets and KPIs
• The value proposition
• Scoping requirements
• Infrastructure and resourcing
• Budgets and costs
• Risk and change management

We bring training and development directly to you, through a range of workshops, masterclasses and planning sessions delivered to you and your staff on your premises. Save on the cost of expensive off-site training courses: we deliver training tailored to your needs at a fixed price regardless of how many staff attend.